Check out No. 6 in Inc.’s list of “9 Things the Most Influential and Persuasive People Do, Backed by Science.”
It’s ” Share the good and the bad.”
“According to University of Illinois professor Daniel O’Keefe, sharing an opposing viewpoint or two is more persuasive than sticking solely to your argument.
“Why? Very few ideas or proposals are perfect. Your audience knows that. They know there are other perspectives and potential outcomes.
“So meet them head on. Talk about the things they’re already considering. Discuss potential negatives and show how you will mitigate or overcome those problems.
“The people in your audience are more likely to be persuaded when they know you understand they could have misgivings. So talk about the other side of the argument–and then do your best to show why you’re still right.”